Email Blast Specs

EMAIL BLAST AD SPECS     BEST DESIGN PRACTICES     SAMPLE EMAIL BLASTS

 

Creative is due 5 business days before the week of send. When submitting your creative, please send the following items:
         • HTML File
         • Subject Line
         • Text File (optional)


 

EMAIL BLAST AD SPECS
     HTML FILE
          • DIMENSIONS: Max width of 600px
          • MAX FILE SIZE: 35K
          • IMAGES: .gif, .jpg (should be linked from your server or under 30k and provided to us)

          *Any click tags used should be embedded
     SUBJECT LINE: 70 characters or less (do not include exclamation marks, all-caps, unusual characters, or misleading
          descriptions)

     TEXT ONLY FILE (optional): .txt file containing a text-only version for subscribers who cannot view HTML

 


 

BEST DESIGN PRACTICES

HTML email design is NOT the same as web page design. Below are some best practices for successful message delivery, display, and effectiveness:

MESSAGE CODE AND CONTENT

  1. HTML code should be W3C compliant. Some clients, especially AOL, MSN and Hotmail, reject messages with invalid code.
  2. Do not use style sheets. CSS renders incorrectly in many email clients, especially if the recipient tries to forward your email. If your email absolutely requires CSS, use inline styles by embedding the style between the two body tags. Never put style code into the header. Try to use HTML tags instead.
  3. Use outer tables in place of
    tags. Background colors may be defined using the bg color attribute within tags. Background colors and attributes will not render properly using
    tags.
  4. Avoid scripting. Most email systems strip out scripts due to security concerns, and some even reject the messages.
  5. Do not put anything important in the header. Some email clients truncate or strip out headers entirely.
  6. Avoid Microsoft Smart Quotes - they will show up as boxes. Use plain ASCII characters instead (double dashes instead of em-dashes, etc.)
  7. Avoid background images. Background images do not render in many email clients, in particular, Gmail and Outlook 2007 and 2010.

MESSAGE DESIGN

  1. Rely on concise, compelling text with clear calls to action and prominent text links rather than excessive graphics. Our readers are information ready and respond best to short, informative emails rather than those that rely on extensive formatting and images.
  2. Avoid the use of background images as they cause rendering and formatting issues for emails in Outlook 2007.
  3. Create an email that works even without images loaded. Some email clients, like Gmail and Outlook 2007 and 2010, block images by default.
  4. Use image alt tags for all your graphics. Recipients with images disabled will see the alt text, so use alt text as you would any other promotional copy.
  5. Keep image file sizes small to minimize load times. Under 25k total is best. Images should be in GIF or JPEG format only. 

 

SAMPLE EMAIL BLASTS

 

 

 

 

Last Updated: JUNE 24TH, 2016