Consumer demand is making it impossible for hospitals and health systems to keep their prices secret. Several states have introduced legislation to require hospitals to publicly disclose procedure prices and costs. And individual organizations have opened their books in order to better compete in a price-conscious market. Payers, too, are driving the trend, as they increasingly steer their members to lower-priced options.
In this eBook, industry leaders will share their successful price transparency models--and pitfalls healthcare organizations must avoid.
Potential topics may include:
- How health insurers are driving price transparency and how hospitals can use those efforts to grow market share
- Pricing strategies that account for different levels of care requirements among patient groups
- How to shift marketing strategies to promote price transparency and educate consumer-patients
- The future of healthcare costs and pricing strategies