38,000
Subscribers
5
Expert Writers
Daily
Frequency
25
Stories per week

Professional Audience
Executive management at U.S. health plans, third-party administrator groups and many other stakeholders

Content Focus
Healthcare reform, leadership, consumerization, member engagement, marketing, operational and financial challenges, data analytics, profitability, public relations, accountable care and value-based care, technology trends, improving outcomes, cost containment and administrative efficiencies.

Company Type
Payers 23%
Provider (health systems, hospitals, ambulatory, home health/long-term care) 43%
Consultants 10%
Vendors/suppliers 9%
Other 8%
Life Sciences 7%

Job Level
C-Level 22%
Pres/VP/SVP/EVP 11%
Director 22%
Manager 25%
Staff 20%

Job Function
Management/Operations 51%
Physician/Patient Care 10%
Accounting/Finance/Revenue Cycle 8%
IT/IT Security 8%
Compliance/Risk/Regulatory 4%
Patient Accounts/Admissions 1%
Engineering/Facilities/Materials Management 1%
Other 17%

Our subscribers include: 
100% of the largest Medicare Advantage plans, as ranked by Atlantic Information Services 
100% of the largest not-for-profit health plans, as ranked by Atlantic Information Services 
100% of the largest health plans owned by publicly traded companies, as ranked by Atlantic Information Services 
100% of the largest privately owned health plans, as ranked by Atlantic Information Services 
92% of the largest health insurance companies, as ranked by U.S. News and World Report 
90% of the largest pharmacy benefit managers, as ranked by the Wall Street Journal 
75% of the largest government-sponsored health plans, as ranked by Atlantic Information Services
75% of the largest PPO networks, as ranked by Atlantic Information Services 
65% of mid-sized health plans, as ranked by Atlantic Information Services

Reader Demographics

Provider - 43%
Payers - 23%
Consultants - 10%
Healthcare Suppliers/Vendors - 9%
Other - 8%
Life Sciences - 7%