12
Stories per week
3
Expert Writers
30,000
Subscribers
Twice per Week
Frequency

Professional Audience
Drug company marketing teams and brand managers, sales managers and sales reps, C-suite, plus advertising and media agencies, sales and marketing consultants, and others with a professional interest in pharma marketing. The U.S. represents the largest readership segment, followed by Asia and Europe.

Content Focus
Competition and rivalries as new therapies near market, availability and market impact of new research data, DTC campaigns and disease-awareness efforts, sales and marketing strategies for reaching physicians and relieving pressure from payers, the “empowered patient” affect, how technology and innovation such as big data, social media, new sensor/tracking technologies, and narrowly targeted marketing and advertising mechanisms are changing the game.

Reader Demographics

Pharmaceutical - 35%
Other - 17%
Consultant - 17%
Biotech - 13%
Medical - 5%
Medical Devices & Diagnostics - 4%
Contract Research Organization - 3%
Contract Manufacturing Organization - 2%
Life Sciences IT - 2%
Advertising/Marketing/Public Relations - 1%
Clinical Trials - 1%

Manager - 30%
Director - 23%
C-Level - 19%
Staff - 14%
Pres/VP/SVP/EVP - 14%

Marketing& Brand Management - 26%
Executive Management - 13%
Other - 13%
Business Development - 12%
Consultant - 11%
Pharmacovigilence/Regulatory - 5%
Operations - 4%
Medical Affairs/Writing - 3%
Project Management - 2%
Finance - 2%
Clinical Operations - 2%
Facility Design/Production - 2%
Laboratory/R&D - 2%
Clinical/Preclinical Research - 2%
Supply/Purchasing/Sourcing/Outsourcing Mgmt - 1%

North America - 71%
Asia Pacific - 15%
Europe - 12%
Other - 2%